> ## Documentation Index
> Fetch the complete documentation index at: https://promptalpha.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Book

> Configure your brand identity for better AI content generation

The Brand Book stores your brand details so the [Content Engine](/docs/content-engine/overview) can generate accurately branded content. A well-configured Brand Book produces significantly better results.

## Setting up your Brand Book

Navigate to **Settings > Brand Book** and fill in the following fields:

<Steps>
  <Step title="Company details">
    * **Company name** — your official brand name
    * **Industry** — your business category
    * **Company description** — a brief overview of what your company does (2-3 sentences)
  </Step>

  <Step title="Website and blog">
    * **Website URL** — your primary website
    * **Blog URL** — where you publish content (used for content strategy alignment)
  </Step>

  <Step title="Brand voice (optional)">
    * **Tone** — how your brand communicates (e.g., professional, friendly, authoritative)
    * **Key messaging** — core value propositions and positioning statements
    * **Topics to emphasize** — themes your content should focus on
    * **Topics to avoid** — subjects that are off-brand or sensitive
  </Step>

  <Step title="Logo">
    Upload your brand logo. This is used in generated content previews and reports.
  </Step>
</Steps>

## Why the Brand Book matters

The Content Engine uses your Brand Book to:

* **Match your voice** — generated content reflects your brand's tone and messaging
* **Stay on-topic** — content focuses on your industry and key themes
* **Avoid mistakes** — content steers clear of topics you've flagged to avoid
* **Reference accurately** — your company name, URL, and details are used correctly

<Tip>Spend a few minutes completing your Brand Book thoroughly. The more detail you provide, the better your generated content will be.</Tip>

## Updating your Brand Book

You can update your Brand Book at any time. Changes take effect for all future content generation. Previously generated content is not retroactively updated.