> ## Documentation Index > Fetch the complete documentation index at: https://promptalpha.ai/docs/llms.txt > Use this file to discover all available pages before exploring further. # Perplexity Visibility > How to improve your brand's visibility in Perplexity search results Perplexity is an AI-native search engine that always cites its sources with inline references. This makes it one of the most important platforms for GEO, as every answer includes visible source attribution. ## How Perplexity selects sources Perplexity actively crawls the web and cites sources inline in every response. It favors: * **Original reporting** — first-hand data, case studies, and original research * **Expert content** — articles by recognized industry authorities * **Well-structured pages** — clear headings, bullet points, and organized information * **Factual accuracy** — verifiable claims backed by data ## Optimizing for Perplexity ### Content strategies * **Lead with unique data** — Perplexity prioritizes sources with original statistics and research * **Create resource-style content** — comprehensive guides and reference pages earn more citations * **Be specific** — detailed, niche content outperforms broad overviews * **Structure for scanning** — use clear headings, numbered lists, and tables ### Technical considerations * Ensure **PerplexityBot** can crawl your site * Perplexity respects robots.txt — check your [Crawler Logs](/docs/agent-analytics/crawler-logs) to verify access * Clean URL structures and proper meta tags improve discoverability ## Tracking your Perplexity visibility In [Answer Engine Insights](/docs/answer-engine-insights/overview), filter by **Perplexity** to see: * Your visibility score on Perplexity * Which prompts generate Perplexity citations to your content * Your share of answer compared to competitors * Citation frequency trends over time Perplexity's inline citation format means your brand URL is visible directly in the answer. High Perplexity visibility translates directly to brand exposure.