> ## Documentation Index
> Fetch the complete documentation index at: https://promptalpha.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# ChatGPT Visibility

> How to improve your brand's visibility in ChatGPT search results

ChatGPT is one of the most widely used AI search platforms. With web browsing enabled, it cites external sources in its responses, making it a key channel for brand visibility.

## How ChatGPT selects sources

ChatGPT uses Bing's search index combined with its own language model to generate answers. It tends to cite sources that are:

* **High domain authority** — well-established, trusted websites
* **Comprehensive** — content that thoroughly answers the question
* **Structured** — clear headings, lists, and organized information
* **Recent** — up-to-date content, particularly for time-sensitive queries

## Optimizing for ChatGPT

### Content strategies

* **Create definitive guides** on your core topics with clear structure and headings
* **Include specific data** — statistics, benchmarks, and original research get cited more often
* **Use comparison formats** — "X vs Y" and "Best tools for..." content performs well
* **Update regularly** — ChatGPT favors recently updated content

### Technical considerations

* Ensure **GPTBot** can crawl your site (check your robots.txt)
* Fast page load times improve crawl efficiency
* Proper meta descriptions help ChatGPT understand page content

<Info>Check if GPTBot can access your site by reviewing your [Crawler Logs](/docs/agent-analytics/crawler-logs) in Agent Analytics.</Info>

## Tracking your ChatGPT visibility

In [Answer Engine Insights](/docs/answer-engine-insights/overview), filter by **ChatGPT** to see:

* Your visibility score on ChatGPT specifically
* Which prompts trigger ChatGPT to mention your brand
* What sources ChatGPT cites alongside you
* Sentiment of ChatGPT's mentions of your brand

## Measuring ChatGPT traffic

With [Agent Analytics](/docs/agent-analytics/traffic-attribution) installed, you can see how many visitors come to your site directly from ChatGPT's cited links.